Online Marketing for Hotels: The Definitive Guide to Direct Distribution by Sammeck Jan
Author:Sammeck, Jan [Sammeck, Jan]
Language: eng
Format: epub
Publisher: Independently published
Published: 2019-03-15T16:00:00+00:00
Creative Works: Content Marketing
“Content is king” - this slogan is still a buzz phrase in online marketing. Unfortunately, few practitioners have ever been able to exactly denote what this actually means. What is content, what is high quality, and how does it affect sales? In the following chapter, I will break down the issue into two areas: the creation of content and its application in marketing . It is necessary to differentiate between the two in order to fully understand the role of content in online marketing, and in particular, what it can do for hotels.
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